Why Red Dominates Fan Favorite Jerseys in October (and What Teams Can Learn)

Every hockey season, one color consistently takes over the ice—and the stands. October’s top-selling hockey jerseys almost always feature red, and it’s no coincidence. From the NHL to youth travel programs, red continues to be a fan favorite for one reason: it represents energy, passion, and power—everything the game embodies.

But the popularity of red jerseys goes beyond tradition. There’s psychology behind it, and for teams looking to create a bold, memorable identity, understanding why fans love red can make all the difference.

The Psychology of Red in Sports

In color theory, red is associated with intensity, confidence, and strength—qualities that instantly translate to performance and perception. Studies have shown that teams wearing red are often seen as more aggressive, dominant, and determined. It’s not just a design choice; it’s a mindset.

That’s why so many iconic hockey programs—at every level—lean into bold red palettes. From classic crimson to deep maroon, red stands out on the ice, in the crowd, and in every highlight reel photo.

What Teams Can Learn

Even if your team colors aren’t red, there’s a takeaway here: intentional color design matters. Whether you want your team to look fast, fierce, or united, choosing the right color palette shapes how fans and players feel.

At K1 Sportswear, our professional design team helps teams build visual identities that pop—on and off the ice. From subtle accents to full-color dominance, we can help you find the perfect color scheme that captures your team’s personality and inspires pride.

Make Your Look Stand Out This Season

Whether you’re inspired by the boldness of red or want to modernize your team’s current look, K1 Sportswear can help. With custom design support, fast turnaround, and top-quality materials, we’ll make sure your uniforms represent everything your team stands for. Get started today by filling out the form below!